Flexion (Nasdaq: FLEXM), the games marketing company has signed an agreement with Fingersoft to publish the developer’s worldwide hit mobile casual games Hill Climb Racing and Hill Climb Racing 2 on the alternative app stores. Flexion will distribute the games on the Amazon Appstore, ONE store, Samsung Galaxy Store and Huawei’s AppGallery in Q2 2023.
Hill Climb Racing and Hill Climb Racing 2 combined have accumulated over two billion installs and over €180M in net revenue across all its mobile platforms. Flexion’s distribution services will add revenue and new players from the alternative app stores through monetisation, platform relations and new user acquisition. There will be little upfront cost or work being required of the Fingersoft team. For Fingersoft, the partnership with Flexion represents an opportunity to improve their brand and product recognition, and reach new users outside its existing distribution channels.
“Flexion is adding an average of 10% to a game’s Google Play revenue by taking it to the alternative app stores,” says Jens Lauritzson CEO of Flexion. “We have more than 100 people with expertise and experience, and technology in growing revenue and audiences on the alternative app stores. No one else can offer this. We can’t wait to make Fingersoft’s hit games climb even higher.”
Hill Climb Racing and Hill Climb Racing 2 are physics-based driving games that challenge players with unique hill climbing environments with dozens of different vehicles. Both titles are free to play and extremely popular with players. During the first year of its release in 2012, Hill Climb Racing was downloaded over 100 million times. Hill Climb Racing 2 is the all-time top grossing arcade racing game on Google Play.
Growth of Alternative App Stores
Flexion had a game-changing 2022. In its last quarterly report (Q3 2022) the company announced it reached the $20M revenue milestone with quarterly revenue growth of 138%.
“The alternative distribution market has traditionally been difficult to evaluate for both developers and investors due to the lack of official performance data,” continues Jens. “But the strong growth in Flexion is an indication that the alternative app stores have reached such a level that even the biggest independent developers like Fingersoft are starting to take an interest.”