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GDC: developers talk about improving returns and pain-free ways to market new games

Posted April 24, 2023

All the headlines at GDC (Game Developer Conference, San Francisco) last month were about AI and Facebook and Epic. But on the floor, there was another trend under discussion. Developers are becoming increasingly concerned about how hard it is getting new games to market. — by Jens Lauritzson, CEO
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How to keep your revenue up in a post-privacy gaming world

Posted December 19, 2022

In the first part of this blog, Jens Lauritzson, Flexion CEO, looked at how new privacy rules in iOS and Google are reshaping the landscape for developers, making it tougher to reliably acquire paying users. Here he offers some short- and long-term strategies for adapting to the coming seismic shift
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Privacy will shake old developer certainties – change is coming

Posted December 14, 2022

First Apple, and now Google are tightening privacy  and making life tougher for game developers who rely on in-app purchases — by Jens Lauritzson, CEO Flexion All game developers spend a great deal of time and effort looking for users. Smart developers are looking for users who pay. That was alre
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How to break into the alternative app stores

Posted September 23, 2022

Writing in GamesIndustry.Biz our CPO Andreas Mac Mahon shares tips on how you can add revenue and players to your game by bringing it to the alternative app stores. Check out the article here.
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