LONDON, 30 May, 2022 – The revenue generated by taking Android games into the alternative app stores was $50 million in the last 12 months, Flexion Mobile has announced in its Q1 financials.
The company offers developers an easy way to add revenue and audiences for their games. It takes on the technology and marketing challenges of adding a game to Huawei’s App Gallery, the Amazon App Store, the Samsung Galaxy App Store, Xiaomi GetApps, and the One Store.
“Our approach has proved attractive to game developers because there is little upfront cost or effort required from their side,” says Jens Lauritzson, Flexion’s CEO. "They let us run the show and get a handsome revenue boost from their games in return.”
Flexion is adding an average of 10% to a game’s revenue by taking it to the alternative app stores.
“This is essentially a bonus for games that already do great in Google Play,” says Jens.
As well as handling the technical part of the move to the alternative stores, Flexion runs user acquisition and platform relations to maximise the audience their clients’ games reach and therefore the revenue each game generates. The Company recently acquired influencer marketing agency Audiencly to boost is distribution power and marketing expertise. This will help game developers generate even more revenues from their distribution in new channels.
The world’s top-200 developers are among Flexion’s customers. Games it has taken into the alternative app stores include:
Guns & Glory: The Iron Mask: Funplus
Rise of the Kings: ONEMT
Evony: The King's Return: Top Games Inc
World of Tanks Blitz - Wargaming
The Ants: Underground Kingdom: StarUnion
“We understand the alternative app stores in depth,” says Jens. “Flexion has people with the expertise and experience to make games perform on different platforms and technology that no-one else can offer.
“We give developers access to new organic users which in the last 12 months has added $50 million of revenue to the games we work with. But the alternative app stores represent an untapped opportunity with often higher payouts than Google Play. Watch this space for more.”
About Flexion Mobile Plc:
Flexion offers a distribution service for free-to-play Android games. Using the service developers can distribute their games in multiple channels like Amazon, Samsung, Huawei, Xiaomi and ONE Store. These are channels that the developers are struggling to reach and support. At the core of Flexion's service is the patented enabling and enhancement software that converts developers' existing Android games into specific game versions for the new stores without any work required by the developers. Flexion Mobile Plc is listed on Nasdaq First North Growth Market, Shortname: FLEXM. Certified Adviser is FNCA Sweden AB, +46(0)8-528 00 399, email@example.com.
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