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Flexion acquires influencer marketing agency Audiencly for $10.4 million

UK mobile games firm Flexion has acquired Dusseldorf-based influencer marketing agency Audiencly. The purchase of Audiencly will be made in its entirety, with Flexion buying 100 per cent of the company for €9.34 million ($10.4 million) through a mix of cash and shares. Founded in 2018, Audiencl
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Flexion Mobile Interview: Influencer Marketing is a big deal for Flexion (video)

Redeye interviewed Adrian Kotowski, CEO and founder of Audiencly, and Jens Lauritzson, CEO of Flexion Mobile, following Flexion Mobile’s acquisition of the influencer marketing agency Audiencly. The efficiency of influencer marketing compared to traditional digital marketing, the plans for the acq
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Flexion invests in influencer marketing startup Liteup Media

Acquiring an initial 20% to boost revenue for partnered developers Flexion Mobile has revealed that it has signed an investment agreement with mobile games influencer marketing startup Liteup Media. Through the agreement, Flexion has the ability to acquire 40 per cent of Liteup through a directed
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Samsung UDP switch-off is actually an opportunity to improve game marketing

Platform relations are more important than tech decisions when you want to reach players on alternative app stores, argues Jens Lauritzson, CEO of Flexion Mobile. Samsung’s decision to remove their store from the Unity Distribution Platform (UDP) was probably largely commercial but it will leave s
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