14th of July, 2016 – Flexion Mobile, the company that promotes an open ecosystem for mobile games, announced that it has been awarded up to €1.9 million in grant funding from Horizon 2020 - Europe’s largest research and innovation programme.
Flexion has been awarded the grant to support the creation and roll-out of an open distribution and affiliate programme - project name: Gamesmondo.
Bernd Reichert, Head of Unit SMEs Horizon 2020, EASME commented: “Like all beneficiaries, Flexion is a leading innovator with a great track record in its field and was awarded its grant on these merits and the strength of the project. Horizon 2020 aims to drive innovation, competitiveness and economic growth in Europe. Companies such as Flexion play a crucial part in helping us achieve this. “
Flexion has established a market-leading position for enabling technology and offers Android game developers an easy and cost-effective way to reach users in new channels without requiring any development. The freemium model with in-app purchases has proven to be very costly to operate for game developers and the majority have never left the over-crowded Google Play store. As a result, their games fail to be discovered by users.
Flexion addresses these problems with its distribution platform which unifies each individual distribution point to create a viable opportunity for game developers to reach greater volumes of users. Through the use of its patent-pending technology, Flexion enables services like in-app payment solutions, game updates and download hosting to ensure that game developer can transition seamlessly from a single store into a wider ecosystem.
“We see a future with a fully open market for Android games which does not rely on discovery and distribution through a single store. Getting this funding from Horizon 2020 proves the viability of our model and shows that they share our vision. It will allow us to accelerate our roll-out of partners, features and distribution channels”, says Andreas Mac Mahon, the company’s project coordinator and co-founder of Flexion Mobile.
Flexion is already working with a range of distribution partners across the globe and some of the top game developers, including 4 of the top 10 most-downloaded games.
“Competition for Horizon 2020 grant funding is intensely fierce – and especially for SMEs in our sector. Only a handful of companies get funded for each call and being part of that select group is something we’re immensely proud of”, concludes Mac Mahon.
About Horizon 2020
For more information on Horizon 2020 – go to click here.